Modeling
Customer LTV Model
A framework for calculating customer lifetime value at Qeepsake, built to inform retention strategy and marketing spend decisions.
Documentation
How to Use Sigma
Internal onboarding documentation I wrote to teach non-technical teammates how to navigate Qeepsake's data warehouse using Sigma Computing.
Live Communication about Data Architecture
Journal Entries & Sent Questions: A Data History
A live recounting of how Qeepsake's core engagement tables evolved through two major schema changes — and how I stitched them back together to create a full, working history. [Note: This is a sample of live written communication, not permanent documentation].